Driving Growth Through Data-Driven Insights
By leveraging proprietary systems in revenue management, e-commerce, and business intelligence, we drive top-line revenue growth through strategic initiatives, strong industry relationships, and partnerships. Our approach consistently delivers above-market returns.
"The power of Echelon is our ability to navigate the complex distribution landscape, placing each of our unique hotels within a curated network designed to drive market performance."
- Jeff Levy, Vice President of Distribution HHM Hotels
Revenue Management
Our revenue management strategy is designed to proactively identify trends and maximize opportunities from the outset. Utilizing HHM Hotels' proprietary revenue management systems, we optimize performance with a data-driven approach. Revenue Directors are strategically deployed to address each hotel's specific needs, focusing on local and national demand to drive profitability. This tailored approach ensures consistent growth, leveraging insights to maximize revenue and create long-term success.
eCommerce
We focus on driving eCommerce growth by optimizing online performance and capitalizing on revenue opportunities. By enhancing website UX, implementing SEO and SEM strategies, and leveraging paid media, we create personalized, data-driven experiences that engage customers and increase conversions. Our team works closely with each hotel to offer tailored solutions, including merchandising, system health management, third-party connectivity, and preferred partner pricing. With enterprise programming and contact center solutions, we ensure a seamless, efficient online travel shopping experience.
Sales & Marketing
With over 100 years of combined experience in sales and marketing leadership, our team offers a results-driven action plan with regular oversight at weekly, monthly, and quarterly intervals. We leverage national recognition through advisory board participation to enhance direct sales to top-producing group and business travel customers nationwide. Our vertically deployed approach ensures that we capitalize on immediate share-shifting opportunities to drive growth.
Central Reservations Office
Echelon Luxury & Lifestyle operates a central reservation office that adheres to Forbes standards, utilizing Lifestyle Call Center software at several independent hotels. This advanced platform boosts inbound call conversion rates by capturing guest profile information and enabling strategic retargeting through outbound follow-ups to drive additional revenue. All calls are recorded 24/7 for Quality Assurance and Training, ensuring consistency across platforms. The system offers robust reporting, including nightly lead demand, call dispositions, and customer demographics, which integrate seamlessly into our CRM database for enhanced insights.
Customer Relationship Management
We leverage a comprehensive 360-degree customer lifecycle suite powered by Cendyn, ensuring seamless guest engagement at every touchpoint. Automated confirmations and pre-arrival communications provide opportunities for upgrades, while post-departure surveys offer valuable insights to enhance operations. Beyond guest interactions, the platform delivers robust reporting capabilities, tracking engagement, upgrade revenue, and the ROI of marketing efforts. With these advanced CRM tools, hotels can foster stronger connections, drive revenue, and refine strategies based on real-time data.