Driving Awareness & Uplift Across Our Portfolio
Participating Echelon Luxury & Lifestyle properties in the Independent Collection Hotels & Resorts program receive immediate amplification, awareness, and sales uplift through our robust storytelling consumer marketing channel.
storytelling that drives results
Why Join Independent Collection?
Collective
Creative collaborations and shared initiatives strengthen the entire portfolio.
Reach
Cross-promotion and campaigns connect our hotels to millions of engaged travelers.
Revenue
Targeted strategies transform visibility into bookings and growth.
Cross Promotion
Our rich storytelling platform generates attention and cross-promotes our portfolio of properties. We regularly market our properties to our databases and followers of nearly 7 million through email marketing, social media, digital advertising, and public relations channels.
Seasonal Campaigns
Our Independent Collection platform leads our strategic revenue-generating seasonal campaigns. Campaigns are deployed six to eight times per year and play a critical role in increasing our booking lead times and filling need periods.
“By uniting independent hotels under one digital strategy, we amplify their presence and deliver results that wouldn’t be possible alone.”
- James Meminger, Senior Vice President of Ecommerce, HHM Hotels
Creative Strategies & Partnerships
To increase awareness of our portfolio, we implement creative strategies and partnerships. These include collaborations with spirits brands, thought leader workshops, cross-property content creators, sweepstakes, and promotional materials. We harness our collective power and creativity to uplift the entire portfolio.