Defining and Creating Exceptional Experiences
Our in-house team and extensive network of partners offer our hotels and resorts expertise in defining and developing strategic brands aligned to each property and each market's goals.
Defining the Vision
Brand Strategy
Through our partner network of brand and marketing strategists with extensive industry knowledge, we develop brand strategies for new developments, repositioning hotels or property transitions to establish their mission, vision, competitive positioning, brand story, target audience and vision for guest experience. This work establishes a ‘true north' for your brand that our operations and commercial teams carry through to execution.
Visualization
Brand & Creative Direction
We collaborate with a variety of branding and creative professionals to work on brand identity development, photography, videography, visual strategy, editorial strategy, and social media strategy, among other services. These relationships provide hotels with an integrated and comprehensive approach to utilizing brand and visual strategies to achieve their overall business objectives.
“For Echelon, brand and experiential strategy transcends aesthetics. It’s about creating experiences that bring people together, build community, and resonate long after the stay is over.”
- Jessica Seasholtz & Benjamin Sinclair, Brand & Experiential Strategy Partners, Destination Decoded
Brand Pull-Through
Guest Experience Design
A strong brand is reflected in the way guests feel when they are in the hotel. We create specific guest experiences for each area of the hotel to establish the emotions and atmosphere the property should convey at every stage of the guest journey, from the music and scent to the staff uniforms. After that, we collaborate with the hotel teams to define and standardize these experiences through developing standard operating procedures (SOP) and providing cultural training.
Day-to-Day
Creative Services
Pulling through the brand ID, our Creative Studio offers a range of creative and graphics services for day-to-day operational needs, including collateral and promotional material development, digital, print, and social design, copy and content development, and yearly budgeting recommendations.
